Doncafe, one of the most important and popular coffee brands in Romania, launched a new communication platform in fall 2012 based on the moments that women offer other everyday and the little rewards they offer themselves while enjoying their coffee.
In order to amplify this concept online, we launched a Facebook application where users (women) could find out how many moments they had offered others until then. The app generated a beautiful video of the moments and instantly subscribed women to a prize draw where they could win VIP experiences at a very popular Christmas concert where they met the local singer, Stefan Banica.
Moreover, everyone also received unique codes that allowed them to exclusively watch the concert online for Christmas.
How many moments have you offered to others until now?
Answer and reward yourself with a moment for yourself only: the Moments Journal
Moreover, we reward you with 100 000 invitations for the first online concert by Stefan Banica only for Doncafe fans and 10 VIP experiences at the Christmas Stefan Banica concert.
The application asked a series of questions in order to calculate the moments.
First: When were you born?
Moments of love are unforgetable. Fow how long have you been in love most? (months)
Children are one of the most precious gifts, aren't they? If you have children of your own, tell us how old they are and what their names are.
Do you have kids? Yes/no.
A loading screen before the application displayed the resulting video.
Maria, these are your moments.
This is the introduction to the video.
The video displayed a total of 5 different types of moments based on the collected data and pictures on Facebook.
You've offered 130190 honest smiles...
The closing screen of the video that showed the total moments and reminded the user of the rewards offered by the brand.
The online concert was available for viewing on a Romanian streaming website via a personalized code. In order to get the code, users had to fill in a few contact information.
The final screen of the application confirmed the information filled in by the user and encouraged them to become a fan of our Facebook page.
The application also posted a link on the user's profile with the video generated by the application.
