The Gratis that Trains program educates the Cast on the point of difference of the product, allows each them to sample the product, while generating brand excitement and awareness.

The Agave Franchise (Agave Lip Mask, Agave Sugar Lip Scrub, Agave Lip Balm) is a small but mighty range of products, and a fan favorite. Sampling the lip mask and a full-size lip balm reengaged the cast with the brand. Evocative ingredient imagery establish the brand strongly in the Clean Beauty category.