This project visualizes packaging waste statistics and illustrates the materials’ recycle rate during recent six years. Despite the fact that the number of recycling programs and initiatives is constantly rising, the current recycling rate is still about 25%. The major graph represents the cumulative packaging waste against the population of the country.
This type of visualization also allows to compare across different details. The visualization on the map allows to illustrate the waste against the country's acreage. Colors that represent countries in the major graph are similar to representation of this piece. Pink tag lines point reader's attention to an interesting facts, while the type below them explains the issue a bit deeper.
The bottom graph breaks down the cumulative waste to a categories, explaining the most common group to be a paper and cardboard.
Earlier versions allow you to see the development process and the little details which show the excellence of this project.
This type of visualization also allows to compare across different details. The visualization on the map allows to illustrate the waste against the country's acreage. Colors that represent countries in the major graph are similar to representation of this piece. Pink tag lines point reader's attention to an interesting facts, while the type below them explains the issue a bit deeper.
The bottom graph breaks down the cumulative waste to a categories, explaining the most common group to be a paper and cardboard.
Earlier versions allow you to see the development process and the little details which show the excellence of this project.
A final version shows the complete representation of the packaging waste trends in European countries. The hierarchy is obvious and elements are cohesive. Tag lines point reader's attention to an interesting facts, while the explanation below describes the issue deeper.
This open resource displays original version of packaging waste facts in European countries. Meaning, the set of interesting countries was chosen, the information was analyzed, and presented in visually engaging way allowing viewer to compare facts and see the leading trend in various angles.
Source: http://appsso.eurostat.ec.europa.eu/nui/show.do?dataset=env_waspac&lang=en
Second version has looks more like a final piece, however, it lacks some fine tuning to create an obvious elements' cohesivenes. The darker color on the map dominantes the front panel. The bottom graph has too much detailed information that is deceiving from a single important finding: a common trend of wasteful packaging.
First version has the major graphs in place, but feels like there are two different graphs put together. It has lots of detailed explanation with not obvious hierarchy.
I am presenting the project.
Next project is an answer to an environmental concern about single use bottle sand their recycling rates. According to American Chemistry Council NAPCOR (www.container-recycling.org) About 75% of single use bottles are ending up in trash and never enter the recycling process. This figure is frightful especially because of increasing efforts to initiate recycling programs and spreading awareness about the matter.
When studying customer's emotional or factual connections to the food packaging, I discovered that a significant percent of people aren't aware about the collection spots to perceive the single use bottle collection as not worthy of their times activity. Most of the people do not realize how easy it is to redeem the bottle's value and help to lessen environmental impact. I believe that aiding awareness about collection spots is crucial to recycle's increasing numbers.
This label exemplifying Tejava bottle featuring double label with additional information about the recycling collection spots where it is possible to redeem the value of the collected bottles.
* This project has nothing to do with Tejava's trademark, and shown here as an example of a business that could initiate taking care about their single use bottles to a higher level.
The label prototype shows double wrap, featuring the map of the local recycling points with their addresses and hours of operation. It also has an educating layer about basic recycling facts and a call to a consumer to recycle this bottle. The motivational line is visible only after there is no content in the bottle, which has a fosters a surprise feeling as well as an educative product, because the map label is easily detachable from the bottle.
This is a formal label with brand mark including the content statement, advertising, and other legal disclaimers. The outer label followed by a cleaner label, which is visible on the side of the map.
The availability of the label featuring a trade mark side by side with educational and environmental initiative, shows customers trademark's action towards better practices in action.
Next project was done in the midst of the battle for the president office in 2012. Mitt Romney, a successful businessman, who was trying to win to the current president Barack Obama, attracted media's attention by gaffes in his speeches. I was interested to find out how his words affected his popular vote in the swinging states, whose votes would predict the next United States' President. Because the timeline for the unfortunate blurbs was long and the reaction of the public might not be immediate, the presented information needs to be taken with a grain of salt. However, there are some interesting patterns that was important to highlight. This project resembles newspaper, as it is important to understand the context of the talk before judging candidate Romney's words.
