Re-imagining Brand Identity:
Mitchel Solicitor
Mitchel Solicitor
The Mission :
Mitchel Solicitor wants to gain more eyeballs of the New corporate companies to increase revenue and continue
working in this competitive field instead of surviving.
Mitchel Solicitor wants to gain more eyeballs of the New corporate companies to increase revenue and continue
working in this competitive field instead of surviving.
Services :
: Brand Strategy : Brand Positioning : Logo Design : Illustration
The Outcome :
We designed the Mitchel Solicitor Visual identity from scratch and concentrated in making the logo more authentic to its target audience. Also developed highly effective style guide that captures the professionalism of the company.
The Impact :
Since the launch of the fresh identity, bounce rates dropped, people started recognizing the attributes of the company, The Website traffic was increased by 62% and in a month they gain around 5-6 new Projects.
Since the launch of the fresh identity, bounce rates dropped, people started recognizing the attributes of the company, The Website traffic was increased by 62% and in a month they gain around 5-6 new Projects.
Mitchel Solicitor wants to attract more of new generation clients and provide them a self-satisfaction that it might have become old but haven’t loose its powers. It is important as to increase revenue and provide a strong foundation. Right now they have old retainer clients but the new leads are decreasing with the time.
Mitchel Solicitor helps in dealing with legal cooperate matters of the company and they are in business since 1885 but currently their older look and marketing techniques used by them is stopping to generate new clients. They are in a difficult situation to generate enough revenue.Being so experience had turned into a curse for them BUT they were not ready to give up. After trying and testing various things like creating new campaigns, hiring sales employee, it decided to solve the actual problem rather then reacting to the situation.
We started straight with the mission they were trying to accomplish and after understanding it deeply we generated a solution around it. The marking campaigns were not the actual problem, they needed a new fresh identity that contains both "Experience" and "New" in its aesthetics.It was provided with a new Brand Identity & Brand Message that can gain eyeballs of the new corporate companies defining the belief and values of the brand deeply.
Yes, Mitchel Solicitor is the new old, The identity change was well received by the retainer clients and it also helps in increasing lead calls from new companies that are looking for experienced law firm. The Website traffic was increased by 62% and in a month they gain around 5-6 new Projects. We were just a helping hand , they did it themselves by not giving up in this tough competition and standing out.
