For the D&AD student competition, Quantum was created as an environmentally-conscious subrand for Nissan.This subbrand is not only a "green" car. Since Nissan recognizes that their users do not all want a new car, nor do we want to tell them that an old Nissan model is bad, a set of tools are to be created in order to coincide with the release of the car. These tools are: a GPS that navigates around high trafficked areas (Reduce) , a carpool app (Connect) , and a planning app to drive around less (Plan).