fut-coffee is a brand which uses typography to make the illustration of the facial expressions, inspired by the font Futura, as their visual identity.
The concept of this brand is to offer a cup of coffee where the customers can choose depending on their mood that day. Four different expressions are presented on the packaging of the cup which are, sad, happy, excited and angry.
The target market is for young people who likes to hangout and have coffee with their friends, also to have fun sharing stories together.
