I've made this project as a part of my graduation study in BFA .The whole idea was to create a concept and to brand it. I decided to took Gravity custom shoes as my brand and worked on it. Here's What I've done.

Gravity custom shoes provides customized and perfectly designed shoes for every purpose. Tailored for one specific pair of feet, they give the necessary support and comfort for the feet to go the distance. Here's the branding, designs and some advertisements that I did for the brand.