Kimberley Seldon is a well-known and respected interior designer in Toronto, Canada. After a rebrand of her second business, she reached out to Heuristic to redefine her design aesthetic and link it to her daily practice.

Kimberley's approach is one of holism and totality, from a complete room to an entirely new fork. Owners tend to leave entire houses to her re-imagining, and every detail is attended to. 

The process of looking widely and executing with immaculate detail inspired the brand system: the dot. A piece of punctuation that suggests a pride in finishing, a small detail. Exploded larger, it becomes a ring, encompassing large projects and ideas with confidence.