The Client
Redemption In Motion is a storytelling t-shirt startup based in Indiana, with a mission to end homelessness, and all forms of poverty. Using t-shirts with meaningful designs to capture the attention of the passerby to cause action to contribute to the mission.
The Problem
Redemption In Motion recently began as a startup and needed to give assurance and validity to the market to establish themselves as a proper startup not just another side company.
The brief
Develop a branding system that displays the core values and message of the brand while appealing to the modern fashion culture to make anyone want to purchase a shirt.
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