Lankaran Tea —
classic traditions.
HISTORY
Since the experiments were successful, it was decided to increase the number of plants in the region from 1850s. Supposedly, the first sorts brought to Azerbaijan in 1892-1898 were planted in Lankaran and Car-Balakan. As the result was positive, tea growing fields had been enlarged in Lankaran and the first plant was built in 1937 there.
MISSION
Lantea (Lankaran Tea) — every cup of good tea is the result of remarkable accomplishments by everyone involved in this wonderful, enjoyable product. The core brand idea that sums up the brand platform is “Classic traditions. Exclusive quality.”
Drinking tea is a human ritual that has spread to all points of the globe from its Eastern origins. By the shores of the Caspian, where they grow Lankaran tea, it has a tradition all of its own.
Package design trying to achieve is the feeling anyone can receive from a tea—peace, energy, adrenaline, love, old good times and all the other positive emotions you can imagine. When each unique and vibrant box is stacked together, their eye-catching designs are sure to stop you dead in your tracks when you’re strolling through the market.
I'm essentially combined a more expressive pattern with a modern, European approach to type, giving the logotype and information space to breathe. This gave us the calm and modern look we wanted.
