Chupa Chups India - Scripted and Storyboarded the Video
This was a part of the launch plan for Chupa Chups in India. The idea was to define Chupa Chups' brand personality as fun, irreverent and a little weird. The script used the brand's collaboration with a popular stand up comic .
This was a part of the launch plan for Chupa Chups in India. The idea was to define Chupa Chups' brand personality as fun, irreverent and a little weird. The script used the brand's collaboration with a popular stand up comic .
Punjab Police India - Scripted, Storyboarded a video for the Dussehra Festival (a day that celebrates the triumph of good over evil)
The thought behind the video was to showcase that the struggle to fight society's ills is an ongoing one for Punjab Police but it can be won easily if the people join the fight. Many of the crimes listed are issues that are particularly plaguing Indian and Punjabi society.
The thought behind the video was to showcase that the struggle to fight society's ills is an ongoing one for Punjab Police but it can be won easily if the people join the fight. Many of the crimes listed are issues that are particularly plaguing Indian and Punjabi society.
Chupa Chups India - Scripted the video
The video was a continuation of the effort to set up the brand personality and reinforce the brand's central messaging in India - Fun ko Seriously Lo! (Fun is Serious Business)
The video was a continuation of the effort to set up the brand personality and reinforce the brand's central messaging in India - Fun ko Seriously Lo! (Fun is Serious Business)
Punjab Police India - Independence Day Video
The concept of this script focused on the central idea that to appreciate the freedom that we enjoy today, we must honor the struggles and sacrifices made in the pre-independence era to achieve it. Was involved in providing visual cues and references to the video editor to give the video some sort of an epic visual and aural feel with iconic images and appropriate music.
The concept of this script focused on the central idea that to appreciate the freedom that we enjoy today, we must honor the struggles and sacrifices made in the pre-independence era to achieve it. Was involved in providing visual cues and references to the video editor to give the video some sort of an epic visual and aural feel with iconic images and appropriate music.
SOHNA GROWTH STORY VIDEO
The client requested a video that showcased the story of how it grew from a tiny organisation in the 1950s to a FMCG giant today but in an easily digestible format. So, in this video, we framed that growth as a literal journey showcasing how far they had come and highlighting their achievements during that span.
The client requested a video that showcased the story of how it grew from a tiny organisation in the 1950s to a FMCG giant today but in an easily digestible format. So, in this video, we framed that growth as a literal journey showcasing how far they had come and highlighting their achievements during that span.
California Walnuts #BeLikeWalnut Campaign Reel
This video was devised to showcase a particularly successful campaign that the social media team undertook for the brand's Indian leg. Although the video lacks polish, I am rather proud of it because it was conceptualized, scripted, story-boarded, shot, edited and completed over the course of just 2-3 days as its requirement was hoisted at the last minute.
This video was devised to showcase a particularly successful campaign that the social media team undertook for the brand's Indian leg. Although the video lacks polish, I am rather proud of it because it was conceptualized, scripted, story-boarded, shot, edited and completed over the course of just 2-3 days as its requirement was hoisted at the last minute.
Cadbury India - Valentine's Day Campaign #LoveToMeIs
Cadbury's brand personality in India is positioned a wholesome, "sweet" brand. So, on the occasion of Valentine's Day, the idea was to move beyond the romantic notions of love and celebrate it in all its iterations from the love one has for a pet to the love a group of friends share.
I conceptualized the idea and scripted the video. The results achieved by this campaign are explained in another video linked -> here
