(Glico) Pejoy Platform Refresh Regional TVC
Who Pejoy is as a brand
Pejoy is a chocolate biscuit that is unexpectedly rich, creating surprisingly indulgent moments.
Creative objective
To launch a brand platform that is adaptable to different markets and future product launches, starting with a TVC and print for Thailand and Indonesia markets.
The Idea
Pejoy makes every moment unexpectedly indulgent — and it only gets surprisingly better with every bite.
An indulgent surprise in every bite.
Agency: DDB Singapore
Chief Creative Officer: Chris Chiu
Art Creative: Jeanie Lee
Copywriter: Jasmine Tan
Production House: Nakd Bangkok
