US2U is a family owned and operated store that opened in December of 2017. The store imports goods from the the United States including American, Mexican and Canadian products appealing to expats desiring a taste of home and for kiwis wanting to try something new.

As per client request the design was kept ambiguous so the name of the store could be read as 'Us to you' or 'U.S. to you'. With the intention of letting the patrons to decide how they interpret it.

The design of the logo was influenced by the nature of the business of importing goods from overseas. The red and blue shape is a simplified image of a shipping vessel and also an abstract interpretation of United States land mass.