These are samples of how I promoted a single link over time for the social commentary literary magazine, Subversas. While managing their social media calendar, I used SmarterQueue to vary the site categories tweeted about throughout the week. While each of these posts would have been surrounded by replies and tweets from other topics, this sample illustrates the post strategy for a single link. I created a variety of posts based on the content of the article, so the content was never repetitive, even when promoting the same post.

Because the post content was about a musical and visual form (Vaporwave), I used images, mostly animated gifs, that served as eye-catching examples of the genre. Click on the link to see the gifs in motion.

https://twitter.com/SubversasMag/status/1082370227944542208

https://twitter.com/SubversasMag/status/1079833458900459525

https://twitter.com/SubversasMag/status/1077296761763442688

I have removed this photo to avoid the NSFW tag, but it is only the outline of a mannequin.

https://twitter.com/SubversasMag/status/1073038655508410368

https://twitter.com/SubversasMag/status/1071525061679562752

https://twitter.com/SubversasMag/status/1070501986607484928

Another tweet that you will need to click through to view.

https://twitter.com/SubversasMag/status/1068988479885979652

In full transparency, I want to make clear that I did NOT create the artwork in these tweets—these are examples of the genre being written about, which are often underground art that is frequently uncredited. However I have created interactive art for this website, for example see subversas.com/about or subversas.com/no-safe-spaces.