Agency: Brand On Shelf
Client: Asda
Brand on Shelf were challenged to design a new hot sauce range for Asda.
Asda launched the mid tier range to spice up their current sauce offering. After delving in to the insight on the category and audience, the brief challenged us to come up with something striking, modern and bold, avoiding the normal category cues that would appeal to a daring, dynamic audience.
The stripped back design gives the bottle a youthful, striking feel. The design features lively shapes and crafted elements to evoke the different heat gradings. We wanted to create something tactile that consumers would be proud to have out on the dinner table. The single minded nature of the black overprinting the vibrant colour palette not only promotes heat but visually plays with your senses.
