Born & Bred - Decathlon's exclusive font for jerseys

•

A font for sportspeople

born & bred at Decathlon

A NEW FONT FOR OUR JERSEYS

One of the strongest products the personalisation department at Decathlon offers is the print number + name, which is usually printed on our Team sports products.
I often wondered when printing something on our jerseys if there would be a way to optimise the process and make it more sport-like than when we use the normal Windows fonts for the process.

After some thought I realised what the issue with the Windows fonts was and what could be done to make our processes more good-looking when finished.

THE ISSUE

Having worked at the Regional Workshop in Dortmund - Germany for over one and a half years it's safe to say the most widely used fonts are Arial or Arial Black.

The issue with the font is that its width is too big compare to its height. So whenever we tried to follow our Decathlon standards or some local League standards the result was a compressed and distorted font, also resulting in loss of time adjusting each name/number.

A NEW FONT FOR OUR JERSEYS

After watching the 2018 World Cup in Russia and admiring some of the kits that were displayed by

various national teams I thought:
Why can't Decathlon have it's own exclusive kit font so we could offer the prints to our customers?
I got in touch with our National Workshop leader and some of the football experts and started working on a font of our own.

Here’s the result: