Alex Borba's profile

Websites (news portals, landing pages & hotsites)

Designing for web since 1996
My most recent relevant job was to Folha de S. Paulo (mar-dec 2015): a special edition of the sunday magazine 'sãopaulo'. Then later I was the designer in charge for the special features coverages in HTML5. From the early studies in 1996, I designed Guitar Player Brazil website (1998), Folha de S. Paulo (2000), LANCENET! (2002 and 2006), and the most recent news portal, R7.com (Rede Record, in 2011)
As a freelancer for Estúdio Folha and its client CCR, I made this special coverage website, desktop & mobile versions, made completely with Adobe Muse in march 2016
When I got to R7.com, the main portal of Rede Record was the first I redesigned, standardizing it to 960px wide, redefining all modules, colors and CSS. It heloed to increase audience of the portal in 127% in just one year, 2011-2012
When Rede Record changed it's website portal (above), mobile edition changed as well, synchronized, 2011
Special news module on the top, for the coverage of  London Olympic Games, 2012
Editorial depts, commercial and partners come along with special demands to increase audience, so art dept had to redesign some landing pages to attend them, 2012
Editorial depts, commercial and partners come along with special demands to increase audience, so art dept had to redesign some landing pages to attend them, 2012
In 2012, as Rede Record made a deal with Olympic Comitee to broadcast yhe Games exclusively, so they run and got associated with many sport highlights as Oscar, and the art dept. had to popup blog layouts for all of them, 2012
This layout is to show all modular possibilities of the new CMS, developed by R7.com art team I managed, 2011
We made a benchmarking before the launch of the new gallery of photos and R7.com was the first in Brazil to publish huge images in 800x600px, 2011
Even inside channels like games (below entertainment) had their own website, 2011
All TV programs of TV Record have their own website, 2011
In R7.com, great part of my job role was to art direct and help to develop layouts to all bloggers, 2011
Last ID reform to Lancenet! I took part, 2008
Layout to transpose Lance!'s Enciclopedia to web, 2008
First Lancenet homepage with multimedia channels, 2006
Lancenet launchs the multimedia channel, to broadcast its own TV and radio programs on web, 2006
BBoxRadio website, audio streaming, 1024x768, 2001
First modulated homepage of Lancenet! I took part to develop, following Cases i Associats guidelines, 2002
F1 2001 coverage hotsite with animated infographics
Lancenet! launched the hotsite for Sydney 2000 Olympic Games coverage with animated infographics that I designed and programmed my own hands on
First homepage of Folha Online, Folha de S. Paulo web portal, 2000
Study to Folha.com animated logo, mar 2000, witch I made but was never been approved – very similar to Estado de S. Paulo (biggest competitor) logo that was used from 2002 to 2010, but 2 years before!
Hotsite for Carnival 2000 coverage of Folha de S. Paulo. It linked to some proto-animated infographics I helped to design
Some columnists of Folha de S. Paulo began to publish weekly, 2000
Some columnists of Folha de S. Paulo began to publish weekly, 2000
Hotsite for the first mobile (wap and SMS service) offered in Brazil, mar 2000
Folha de S. Paulo started to publish its daily coverage on web, 2000. And this Urania website remained intact as the astrologic UOL.com.br channel until 2011!
First institutional websites of Folha de S. Paulo on web, 2000
Infographic for hotsite Folha Carnaval, mar 2000
Main landing page of Folha Online, dez 1999
The first projects of Folha de S. Paulo on web was to publish their special issues in late 1999
Study for Sport landing page of Folha de S. Paulo, mar 1999
Personal website for my sister, 600s480, jan 2000
landing page, layout and wireframe 'veja o filme', 1999/2000
Landing page 'Plano de vôo' - Sipaer, 800x600, apr 2000
Grid and landing page template 800x600 for the first Guitar Player Brazil website, late 1998
animated intro to my personal website in flash, 800x600, versions II and I, jan-jun 1999
personal website in html, 800x600, jan-jun 1999
personal website in html, 600x480, jun 1996
Websites (news portals, landing pages & hotsites)
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Websites (news portals, landing pages & hotsites)

From amateur personal studies to the most high audience portals in Brazil

Published: