Target group consist of women aged from 21 to 45. They want to make their lives better and want to live it more consistently and bright. They want to better understand themselves, their thoughts and feelings. They visit the site using different gadgets. 

Target group often visit different sites and comprehend aesthetics of clean design. Therefore it is important to simplify the visual content. Information should be given in a metered way.

The main purpose are: update existing design to provide better vision, attract new dynamic audience with aesthetic taste, provide subscription opportunity, provide opportunity for specialist searching.