Fredrik Johansson's profile

Brand Identity for photographer Daniel Holmgren.



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Crafting an identity for aĀ Creative Beast
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I got the chance to brand an iconic photographer from northern Sweden however I liked. Hell yeah!

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Daniel is a renowned photographer and an internationally famous musician playing with the hardcore band Raised Fist. He captures the unique local essence of the ever changing landscape around his home in northern Sweden and on his travels around the world. You can follow his journey at Crea8Photo.


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Thank you for paying my lƶn
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And Pow Pows trips to the mountains

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My work is based around the concept of Design Thinking. Providing simple frameworks for understanding where to focus innovation efforts and how to structure these efforts for the highest likelihood of success. Through the years I have found many advantages that this design approach brings to entrepreneurial efforts, both within startups and major multinationals. In many peoplesā€™ minds, design amount to an aesthetic exercise. And yes, design can have an aesthetic impact but for me that is neither its primary objective nor its greatest value. If applied strategically, design can deliver many forms of return on investment to a business. Strategic design thinking can help us capture new market opportunities faster, to extend our reach across current markets and into new ones, to deepen relationships with customers. It can even be used to develop and foster internal innovation capabilities and to capture disruptive new market opportunities.

Thanks for checking me out!


Brand Identity for photographer Daniel Holmgren.
Published:

Owner

Brand Identity for photographer Daniel Holmgren.

I got the chance to brand the iconic photographer Daniel Holmgren from northern Sweden however I liked. Hell yeah!

Published: