Grano & Vino
Grano & Vino é uma casa de massas tradicionalmente italiana. A marca nasce com a proposta oferecer mais uma opção para este tipo de gastronomia na cidade de Porto Velho. O intuito do estabelecimento é oferecer a experiência tradicional da cozinha italiana, que é marcada pelo requinte e sofisticação. Como o nome já sugere o restaurante oferecerá também opções aos amantes da enocultura. Grano & Vino, do italiano “Trigo e Vinho”. O nome faz alusão aos principais ingredientes e destaques da casa que serão massas e vinhos.
A marca pretende relacionar-se com um público exigente, composto de pessoas com paladar refinado que buscam reviver uma experiência que já tiveram em outros locais. Este público concentra-se primordialmente entre as classes A e B. O ticket médio do estabelecimento será compatível com o de outros restaurantes da categoria, o que o torna acessível ao público já cativo deste tipo de ambiente/culinária.
O projeto de decoração e design de interior da loja remete ao industrial, é minimalista e essencial. As referências trazidas pelo cliente emanam a simplicidade, onde a marca é versátil e a identidade visual é comunicada através de painéis alltype, de letterings e placas.
A marca como um todo precisa ser simples e direta, sem excessos.
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Grano & Vino is a traditionally Italian pasta house. The brand is born with the proposal to offer another option for this type of gastronomy in the city of Porto Velho. The purpose of the establishment is to offer the traditional experience of Italian cuisine, which is marked by refinement and sophistication. As the name already suggests the restaurant will also offer options to lovers of farming. Grano & Vino, from the Italian "Wheat and Wine". The name alludes to the main ingredients and highlights of the house that will be pasta and wine.
The brand aims to relate to a demanding public, made up of people with refined taste that seek to relive an experience they have had elsewhere. This audience concentrates mainly between classes A and B. The average ticket of the establishment will be compatible with that of other restaurants in the category, which makes it accessible to the public already captive of this type of environment / cuisine.
The decoration design and interior design of the store refers to the industrial, it is minimalist and essential. The references brought by the customer emanate simplicity, where the brand is versatile and the visual identity is communicated through alltype panels, letterings and plaques.
The brand as a whole needs to be simple and straightforward, with no excesses.
The brand aims to relate to a demanding public, made up of people with refined taste that seek to relive an experience they have had elsewhere. This audience concentrates mainly between classes A and B. The average ticket of the establishment will be compatible with that of other restaurants in the category, which makes it accessible to the public already captive of this type of environment / cuisine.
The decoration design and interior design of the store refers to the industrial, it is minimalist and essential. The references brought by the customer emanate simplicity, where the brand is versatile and the visual identity is communicated through alltype panels, letterings and plaques.
The brand as a whole needs to be simple and straightforward, with no excesses.
Un'esperienza indimenticabile
