PROJECT
Build an appropriate and cohesive brand identity for Safe Ag Systems, an online work, health and safety program for agribusiness.
PROBLEM
• Inconsistency across marketing channels
• No voice / look and feel
• Need to connect with target market.
SOLUTION
• Research target market to discover key values: authenticity, trust, person-to-person and traditional family values
• Develop key marketing materials: website, brochures, demo video, EDM's and branding video to reflect key values
• Create definitive guidelines for brand identity for future materials.
