Strategy, identity design and art direction for Útvarp 101 (101 Radio), a new radio station and media outlet founded by a group of young artists, aimed at young people interested in culture and social issues. The aim was to create an optimistic image of a utopian cultural society, taking cues from Nasa, Star Trek and utopian imagery as well as referencing the visual heritage of broadcasting. Photography by Kjartan Hreinsson, motion and 3D by Ágúst Elí.