vr park
Brand concept
VR Park is a unique studio in Hungary providing immersive entertainment for their guests using cutting-edge Virtual Reality technology. Their first project is Dino Safari where the whole family can travel a few million years back in time to meet the amazing creatures of the Jurassic age.
Visual Identity
Our task was to create the visual identity for both the studio and their first project. The VR Park logo simply and elegantly implies the 3D experience they are providing. Its clean simplicity was a crucial requirement as it will be a complementary element to all the future projects’ identity.
Dino Safari
Creating the Dino Safari brand we had to find the narrow line where it is frightening enough to grab the visitor’s attention but not too frightening for a family program. We solved this with the combination of a characteristic reptile eye and the ancient stone like typography. The logo has several color versions depending on the platform they are using it.
Project by: Dekoratio Branding and Design Studio
Graphic Design: Lovas Zoltan
Photography: Alec Macias
