Project Name: Brand Style Guide
Brand: Art Forge Concept & Graphics
Project Outline: Create a simple style guide based on on of your logo design
Program Used: Adobe Photoshop, Adobe Indesign Adobe Illustrator
Shown above is a breakdown of my logo and details the meaning of each individual icon.
Company Detail: Art Forge is a company that specializes in the creation of concept arts and design for video games, comics, and comic books. Our primary goal is to bridge the gap between literature and art by creating breathtaking visuals that would give the audience a window into the world of fantasy and science fiction.
Having a style guide for the brand style guide really puts the project into perspective. At this stage the style guide helps create the overall look and feel of the finalize piece. In addition it will let me improve on element that works and discard elements that do not work.
The overall dimension of this project is 7.5 inches in length and 4.5 inches in height. I wanted the my style guide to function as a traditional booklet because it is an established layout and is easily identified as so. When reading the style guide the viewer would start from left to right.
Page Layout 1 consist of a content page situated on the left with an accompanying image located on the right.
01. Left Page Number display Box
02. Primary Header
03. Concept Art Image
04. Hammer & Anvil ( reoccurring motif )
05. Left page body content
06. Company Logo
Page layout 2 is similar to layout one with one significant difference. This layout is meant to have content on the left and right page.
01. Sub Header
02. Right Page Number Display Box
03. Right page body content
When choosing images for this project I select various concept art that pertain to smithing.
Project as a full spread.
