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FRANK LLOYD WRIGHT WAS RIGHT- CONCEPTUAL BRANDING

Based on the aspiring personality and magnitude of the works of Frank Lloyd Wright, but mostly focusing on his unique attitude towards philosophical and existential matters without being traditionally religious (over the course of his career Wright designed over a dozen churches and other religious structures, some of which were so ground breaking that they set the stage for whole new concepts in church design in the second half of the 20th century) this project can be seen as a conceptual visual vocabulary, a graphic moodboard or a fictional stationary set. The structure, the geometry, the forms, the simplicity and the functionality of his plans and buildings were the main points of consideration in the process of composing and assembling the individual elements of this project.

Frank Lloyd Wright (born Frank Lincoln Wright, June 8, 1867 – April 9, 1959) was an American architect, interior designer, writer, and educator, who designed more than 1,000 structures, 532 of which were completed. He devoted his life to promoting architecture as “the great mother art, behind which all others are definitely, distinctly and inevitably related.” Seeking a consistent expression of underlying unity, he drew inspiration from the Japanese idea of a culture in which every object, every human, and every action were integrated so as to make an entire civilisation a work of art. Above all else, Wright’s vision served beauty. He believed that every man, woman and child had the right to live a beautiful life in beautiful circumstances and he sought to create an affordable architecture that served that aspiration. 


FRANK LLOYD WRIGHT WAS RIGHT- CONCEPTUAL BRANDING
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FRANK LLOYD WRIGHT WAS RIGHT- CONCEPTUAL BRANDING

A conceptual branding project visualising and expressing some of the ideas of the architect Frank Lloyd Wright.

Published: