Objective: The Objective is to create social content that drive appetite and awareness of the Chivas Brothers Whisky portfolio. Each brand has a differing audiences and branding, so each asset must look and feel different from each other.
Result: Since working on the accounts I have continued and consistently produced content which has hit targets and measurement KPI's such as higher organic reach, engagements, click-through-rates and new followers.
Chivas Easter Content: This post was an idea for Easter to showcase that the Chivas 18 has Chocolate tasting notes but in a fun and playful way. This particular Instagram post got the most organic reach ever for Chivas Regal.
Chivas Valentine's Day: Chivas Regal have a Valentine's Day cocktail and wanted to showcase it in a simple style at the bar in the head office.
The Glenlivet Code: The Glenlivet wanted a few assets to show off their new limited edition bottle 'The Code' that kept in-line with their previous assets.
Ballantine's Finest: Ballantine's wanted an asset to show where the next event was going to be held and show off one of their mixers in a video.
Ballentine's Finest: Ballentine's wanted a few assets around on of their mixers, Ballentine's and Grapefruit Soda, One being high energy, one being low energy and a simple how to video.
