Vinter. Brand Identity.

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With DNA from Swedish Lapland

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I got asked to rebrand the award winning agency Vinter.

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For nine years I have had the pleasure of living and cultivating my skills with this agency. And for the last three years I've been the Design Director in charge. When I was tasked with rebranding the identity I dug deep within the essence of the Sapmi culture and the Scandinavian design language. Trying to create a new identity infused with the something sober and naked.

Client/ Vinter

Services/ Brand Identity, Print Design, Packaging Design, Web Design, Apparel Design

Year/ 2017

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Thank you for paying my lön

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And Pow Pows trips to the Mountains

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My work is based around the concept of Design Thinking. Providing simple frameworks for understanding where to focus innovation efforts and how to structure these efforts for the highest likelihood of success. Through the years I have found many advantages that this design approach brings to entrepreneurial efforts, both within startups and major multinationals. In many peoples’ minds, design amount to an aesthetic exercise. And yes, design can have an aesthetic impact but for me that is neither its primary objective nor its greatest value. If applied strategically, design can deliver many forms of return on investment to a business. Strategic design thinking can help us capture new market opportunities faster, to extend our reach across current markets and into new ones, to deepen relationships with customers. It can even be used to develop and foster internal innovation capabilities and to capture disruptive new market opportunities.

Thanks for checking me out!