Samsung J-Series • Smartphone Package Design
Overview
Samsung Design Latin America team conducted a user research in Brazil to understand color and visual trends and preferences according to different cultural contexts (quantitative and qualitative methodologies). According to the research results, the team designed the 2018 packages for J-Series smartphones, which were applied to Brazil and Argentina.
Samsung Design Latin America team conducted a user research in Brazil to understand color and visual trends and preferences according to different cultural contexts (quantitative and qualitative methodologies). According to the research results, the team designed the 2018 packages for J-Series smartphones, which were applied to Brazil and Argentina.
Main achievements
• Aligning Brazilian regional design with the Samsung Global Guidelines
• Matching local user preferences
• Allowing retailers to use package as a PoS material
• Reducing material cost in more than 20% from previous design
• Aligning Brazilian regional design with the Samsung Global Guidelines
• Matching local user preferences
• Allowing retailers to use package as a PoS material
• Reducing material cost in more than 20% from previous design