Let The Happiness Out Again
Background：
Harbin beer’s 2018 FIFA summer campaign idea.
The Idea:
To appeal everyone to join this campaign in 2018 summer. The concept we think out is “That the happiness out again” Because the World Cup which are held every four years can let people forget the troubles of everyday life and they can have an Opportunity to meet new friends, let the happiness out again.
The Execution:
For KV ideas, the interesting angle we find is people’s phone album, We chose two things to show it: Pets and Food. There are lots of pets and food in the album just like our real life. But we will choose some photos that people have fun during 2018 FIFA in the end of these albums to tell people is time to update your album, let your happiness out again.
Dogs
Food
