Fila - Disruptor II Premium Velour
Concept & Direction: FU
Production: Charlee
Client: FILA
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FILA contact us to create the visuals that launch the renovated edition of Disruptor models: The Disruptor II Premium Velour. The campaign implied a deep exploration of the shapes, that are intimately related to the morphology of the product. Materials like plastic, concrete, styrofoam and the special ingredient -the Velour- are in constant relation over the whole graphic universe.
A catalogue of shape explorations.
Some loop animations were created for the social networks:
THANKS!
