All companies seek to develop and use new tactics and strategies for the rapid growth of the business. But, they face one problem quite often- their growth concept is narrowly focused as a huge amount of money, time and effort are directed to traditional and new methods of increasing sales. The concept of "new customers = profit = growth" is not fully true.

Always keep in mind that attracting new customers is necessary for business development. In 2014, Microsoft, Cisco, Quest Diagnostics, Intel, Salesforce, Constant Contact, Linkedin, Marketo, and Twitter had a marketing budget that increased their income by 14%, out of which 50% was spent on marketing and sales promotion.

They obtained a tremendous progress. If you use a growth-oriented marketing model or traditional SEO Services Australia (for local market) you may lose the opportunity to expand your business and become a leader among other companies. Many companies use rely on marketing and content marketing to attract a specific audience. 85% of marketers say that lead generation is the most important marketing task. So, how to get success in growth marketing?

Let’s consider now.

Business marketing strategies usually involve marketing channels. Depending on your business model, industry, audience, and other factors, the use of channels may vary from time-to-time. Instead of using each channel, identify some of the most important ones and use them in marketing.

Before you engage in growth marketing, you need to find out the weaknesses that create customer churn or inhibit the development of relationships with them. You will never know the widest part of the funnel may actually be the narrowest. It is the phase of the business that you may lose most sales opportunities due to qualifications.

Based on the content quality and its positioning, the audience will know more about you. In this stage, you should build a relationship with clients and customers. Customers weigh all the pros and cons of before choosing your company. Here, 79% of potential buyers will not become real buyers because of poor advertising, insufficient information and the lack of interaction between the company and the potential buyer.

Once you have identified the weak points in the funnel and customer lifecycle, now it’s time to start thinking about how to turn this knowledge into opportunities.

You should determine the business priority based on a number of factors. You may have the following questions:

* Which department performs the Prioritisation and scheduling of Different Business Tasks?

* What is needed for the development of the idea?

* Actual cost and time,

* Importance of business ideology,

* How will it affect the growth of the company?

Here, you start developing ideas based on existing customer relationships. You start to see how your team can help eliminate weaknesses in order to increase the customer's lifespan.

There are two ways of doing this.

There are two ways to prioritize growth marketing.

(A) Priorities based on how to achieve the greatest impact with the least amount of effort. This also reduces your costs and

(B) Priorities based on the fact that will bring greater profits in the least elapsed time.

You can determine which of these ideas suits you best.

Always keep in mind that 40% of your efforts should be focused on inbound marketing, which is the foundation of the whole plan. Efforts should be directed to the channels that can bring the greatest benefit. The remaining 40% should focus on problem-solving as this will bring the greatest benefit and maximize profits with the least effort and cost.

All business organisations must always strive for growth and expansion as it is linked to their survival in business. These tips for growth marketing will help to register tremendous growth and expand your business in all directions. Contact SEO Specialist Melbourne in case you need to promote websites for Australian market. Act now!