Multi-platform game animations for the Butterkist™ £1,000,000 Kick for Cash contest celebrating the 2016 UEFA European Championships.
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The UK's leading brand of popcorn Butterkist™ launched a new campaign "Kick for Cash" running up to Euro 2016 with an online penalty challenge game offering consumers the chance to win £1,000,000.
In collaboration with agencies Lime Communications and Your Brand Matters LTD, a series of HTML5 animations were created and compiled into a win/lose shootout game.
To play the game, users simply had to purchase a pack and enter to win on the product's website. The on-pack promotion appeared on more than 8.5 million bags.
CREDITS
Client: Tangerine Confectionery
Product: Butterkist™
Creative Agency: Your Brand Matters LTD
Brand Agency: Lime Communications
Creative Director: Andy Ellis
Animation: Andre Navarre
