MegaFood's existing brand look and feel before rebranding. All illustrated, childish looking fonts, and just not very cool.
With the rebrand I set out to move them away from illustration and use their real ingredients and real farms for photography. Their new voice is crafted by my copywriting parter on this project, Lauren Beader.
In the original concept deck I used stock photos, but after six photo shoots with their "trusted farm partners", I replaced those images with real ones that will be used for the new branding. Here are some examples.
No more cutesy fonts. Just one that is hand drawn. This hints at their past branding, but makes it more modern.
These are examples of print ads I wanted to make. Some just purely the ingredients within the product shown and then another style with the layered images.
Sadly this is just the concept. The final ads didn't end up as I envisioned, but thats how life rolls.
Credits:
Art Director: Me
Copywriter: Lauren Beader
Photographer: Michael Piazza
