Shirin brings the flavors of modern Tehran culture to Philadelphia. Pronounced shee-REEN, the name of the cafe means sweet in Farsi. Shirin is based off of the many popular tea houses where young people hang out in Iran today, and serves traditional sweets, street foods, and drinks with a modern twist.
This branding project was made for the Advanced Graphic Design class at Tyler School of Art, Temple University, and art directed by Kelly Holohan.
Edit 2/5/19: Best of Category winner for Identity in AIGA Blue Ridge Flux Annual Student Design Competition
My logo was based on the historical Qajari woman, who has been a motif of Iranian art since the 1800s. I wanted to include her unibrow as a point of Iranian culture and pride, but keep her looking friendly and inviting. I also wanted her to mirror my target audience of young women. I also incorporated this fun and playful aspect into the type treatment by using the alternating case letters and using diamonds for the tittles on the i's, which was a reference to Farsi calligraphy.
The menu includes both Farsi and English names of each dish, as well as a description. Each page has unique illustrations relating to the food.
This project also included packaging for items you could purchase and take home. Shirin offers both branded bagged tea and loose tea. There is also custom packaging for takeaway drink cups.
I also designed a desktop and mobile website for the restaurant and prototyped them in Xd. The goal of this component of the project was to provide information in a way that was cohesive with the menu and packaging without being entirely identical.
