In celebration of it's 60th anniversary and acquisition of Québec convenience store retailler Proxi, Harnois Groupe Pétrolier rebrands itself and launches a video campaign to share it's new vision with the world.
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Working with Québec agency Les Évadés, an animated explainer video was created to help communicate the acquisition and rebrand to shareholders and the general public.
On the 20th and 21st of September, 400 franchisees and owners of Harnois Groupe Pétrolier (HGP) were reunited at the Centre des congrès de Québec to celebrate organisation. The presentation and video were enjoyed by all.
CREDITS
Client: Proxi
Agency: Les Évadés
Copywriter: Sylvain Thomin
Art Director: Michel Barrière
Motion Design: Andre Navarre
