Multi-platform ad campaign for Europe's leading digital health insurance provider Alan.eu.

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Alan is the fist 100% digital-only health insurer in Europe. Unlike the majority of insurers, their innovative service is actually easy to use. The goal was to create a campaign that showcases just how simple the Alan experience really is.

Each ad focusses on a specific benefit of the Alan app.

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The campaign was broadcast on television throughout Europe and has an ongoing social media deployment through Facebook and Instagram.

Client: Alan

Communication: Charlotte Richard

Conception: Lumento Films

Motion Design: Andre Navarre