Gemma Holloway's profile

Dell - Alienware - Experiential - Stand

Creative - Experiential - Stand Design
Not everyone is the same.
But it's human nature to want to thrive.
To be the best you can be.
To win.
Sometimes we need a little helping hand.
Something else to help share the burden. Whether it be in
business or leisure we have a perfect solution.
You have two options, but that is all you need.
Both are at the top of their game
and either will help you to succeed.
You unlock their full potential.
Everything you need to succeed at your fingertips.
Moodboards
The Idea
An immersive room in Old Street station that gets people hands on with both sets of products. This will include a branded projection mapped climbing wall to draw in a crowd and create some competition and a bit of a buzz, a takeover of all four exit tunnels and the digital banners going up the escalator.
I also created a stand using the same features so it could be positioned in shopping centres like Westfield, the key to this is so people can experience the products and be in close proximity to a shop for impulse buys in the lead up to Christmas.

The Stand
Let's take this event on the road.
Giveaways
Dell - Alienware - Experiential - Stand
Published:

Dell - Alienware - Experiential - Stand

Published: