June - July 2010 | www.infocusmarketing.com
INFOCUS Marketing acquired a local printing company in the summer of 2010, expanding its services in the process. The marketing department, of which I was a part, decided that with this change in the structure and representation of the company, a rebranding was in order.
In designing other materials for the company, I tried to keep the visual language consistent without being overbearing. The following gallery documents each part of the rebranding for which I was responsible, detailing requirements and thought processes along the way.