National Bank Storefronts
The Plaza St-Hubert is a commercial district in Montreal. In recent years, the neighbourhood had been experiencing a high turnaround of businesses—leaving many retail spaces vacant.
To revitalize the area and attract new businessowners, National Bank created a design-forward takeover of empty storefronts, while offering a chance to win a full year’s worth of rent.
Grand prix Grafika 2019
Client: National Bank
Jean-François Boyer – Senior Manager
Laura Beaulé – Senior Advisor, Strategy and Marketing Execution
Stéphanie Gougeon – Advisor, Audience Management
Pierre-Olivier Brodeur – Senior Advisor, Content Marketing
Agency: Sid Lee
Creation:
Jean-François Dumais – Creative Director
Isabelle Allard – Co-Creative Director
Annik Tremblay-Meunier – Artistic Director
Marc Lessard – Copywriter
Anthony Morell – Designer / Illustrator
Account Services:
Elsa Vilarinho – Director, Account Services
Elsa Vilarinho – Director, Account Services
Judith Dupuis – Account Executive
Sophie Houle-Tousignant – Account Coordinator
Strategy:
Sonya Mahcine – Strategy Director
Valérie Labonté-Côté – Strategist
Valérie Labonté-Côté – Strategist
Content:
Odile Archambault – Content Strategist
Martin Beauséjour – Editor-in-Chief
Michèle Nicole Provencher – Content Creator
Production:
Marie-Eve Lévesque – Studio Director
Alexandra Capistran – Studio Account Executive
Alexandra Capistran – Studio Account Executive
