This is for the ‘Speakers & Dub’ brief on Briefbox, in which you are tasked with designing a poster for an underground music store in Detroit, called ‘Reverb’.
For this brief I chose to focus on the nightclub culture that surrounds bassline music.
I set out to create a poster with a harsh synthetic vibe that buzzes with energy.
My biggest challenge was trying to conceptualize the effects that bassline music can have on the mind and body in a contemporary way, while avoiding anything too cliché.
Inspired by optical illusions, I wanted to create something viewers could get lost in, something that distorts the mind. I explored many connotations for the optical illusion but ended up going with the face of a fox, as I believe a fox is a great signifier for urban nightlife.
