A brand extension and basic graphics package for a new social media-based Business Insider daily show was the original request, but it evolved into a full independent toolkit, with data-driven infographics, a modular graphics package that could be easily used by the internal Business Insider editorial team with both vertical and horizontal format versions. 

What was suppose to be a 2 week process turned into a massive endeavor over several months, fortunately the team at Insider was always easy to talk to, collaborative and willing to hear our opinions and ideas regarding what would be best for the project.