Grace Anello's profile

RedBull Navigation Redesign

RedBull US wanted a refresh of their navigation to get better engagement and expose important collections of products. I was able to restructure it so that we promoted events and teams. A lot of users follow particular teams and want to buy merch from recent events. The other main update was breaking apart men and women as main level categories, this allows users to quickly find what they need.
RedBull Navigation Redesign
Published:

RedBull Navigation Redesign

RedBull needed a refresh of the IA to make shopping easier for users. I searched through GA and looked through their site to see where we could b Read More

Published: