They do this by working with local produce. The Villgot circle communicates the local content as a percentage. The circle is a challenge for us to find sustainable solutions, always seeking and developing new products and commodities from the immediate area. A striving forward where quality and creativity dare meet in a perfect circle.

My work is based around the concept of Design Thinking. Providing simple frameworks for understanding where to focus innovation efforts and how to structure these efforts for the highest likelihood of success. Through the years I have found many advantages that this design approach brings to entrepreneurial efforts, both within startups and major multinationals. In many peoples’ minds, design amount to an aesthetic exercise. And yes, design can have an aesthetic impact but for me that is neither its primary objective nor its greatest value. If applied strategically, design can deliver many forms of return on investment to a business. Strategic design thinking can help us capture new market opportunities faster, to extend our reach across current markets and into new ones, to deepen relationships with customers. It can even be used to develop and foster internal innovation capabilities and to capture disruptive new market opportunities.

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