Alexandr & Co. - Chrysalis | Packaging

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Alexandr & Co.

Chrysalis Packaging Design

Alexandr & Co. introduces its first luxury skincare line - Chrysalis Silk Treasures, which is imported from Europe and made in Japan. The main ingredient of the anti-aging series Silk Sericin, is identified for skin’s self-recovery and increasing vitality.

Inspired by the metamorphosis - chrysalis to butterfly, the packaging design echoes with the concept of Chrysalis Silk Treasures and emphasizes the process of beauty transformation. A cocoon is embossed on the Patriot Blue, special-textured paper, which subtly exhibits the protective and regenerative nature of chrysalis with its elegantly flowing lines. Unpacking the box, the colourful, silk-like graphics blossom to highlight the miraculous transformation.

Alexandr & Co. 是來自日本的護膚品牌。旗下的首個系列Chrysalis Silk Treasures由歐洲進口，日本製造，成份從天然蠶絲萃取，可對抗衰老，重賦肌膚新生。包裝設計以「化蛹成蝶」為主題，象徵美麗的蛻變過程。產品外盒以高級紙材製作，低調紺藍散發奢華質感。盒外側角暗藏靜待羽化的蠶蛹，線條細緻優雅，
打開盒內則見色彩嬌豔的蠶絲輕皺，如蛹化鳳蝶。

Know more: https://www.alexandr-co.com/

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Design Director : Woody Chau
Art Director : Can Chan
Graphic Design : Can Chan, Cathy Cheng

Photography : The Brand Photo