Designed and organised by Marcella Cheng and Anita Gallagher
The UTS Makers Market was designed and run for the first time in October 2018 at the Concourse, UTS Building 1. The first of its kind ever run at UTS, the Makers Market aimed to not only showcase and sell the incredibly diverse creatives at the university, but also provide them a safe and supportive community to kick-start creative careers. Furthermore, the Market wanted to bring together and connect the local artisans across campus, who hail from different degrees and walks of life, even UTS alumni. The Market, despite running for the very first time, attracted over 800 people on Facebook plus many more who stumbled upon it on the day of the event, with a 100% satisfaction rate from stall-holders who all claimed they would table again next year.
Branding and collateral was created for the first time for this event; in collaboration with Anita Gallagher, the overall look of the Makers Market hoped to attract not only the right kind of stall-holders, but also the right audience who would attend and purchase goods on the day. Hence, the visuals aimed to appeal to young and arts-minded people, both creative and non-creative alike, who share the love of art. We decided to go for a bright and colourfully striking theme, with visuals that depicted the sort of goods that might be sold at the Market to prevent any confusion. Collateral included making event banners, profiles and promotions for Facebook, posters that were hung across campus, information packs for stall-holders and a catalogue for the day.
As an extra event, we also ran a totebag-decorating workshop on the day, an idea spawned after our branding of the Market. We designed a variety of shapes that could be easily used and composed into little masterpieces by any wannabe creative, talented or not, which were laser-cut and then fashioned into hand-made wooden stamps.
Designed and run in collaboration with Anita Gallagher
Makers Market photo by Daniel Cai
