PAYOT is an established skincare brand within France that is now expanding within the UK market. As such, several channels have been secured to ensure that it is being advertised towards luxury spas and professionals. One channel is via trade press.
I was tasked with creating a double page spread advert for the launch of the new line, Blue Techni Liss. Working towards brand guidelines and imagery, I produced the advert below to go into the trade magazine, Professional Beauty.
