GBS benefits is one of the largest insurance and benefits companies in the region. They've built their success on doing things differently, better. However, they presented themselves just like every other insurance agency. Our challenge was to help them develop a brand and messaging platform that connects with and projects GBS as they truly are.
PROCESS
As we worked with GBS to drill down to what makes them different we discovered a determination to confound the expectations customers have when dealing with insurance companies. In short, GBS wants to inspire customers to believe in something better. That discovery led to the development of a mark that symbolizes guidance and aspiration, of bringing together disparate parts to make a beautiful whole.
APPLICATION
To compliment the new mark, we developed a new style guide full of bright colors and vibrant imagery. Our creative process entails showing how brand elements can be leveraged across a wide variety of media so that what is developed isn't just a pretty logo but a true and cohesive brand.
