WINE CUBE is Target’s top selling boxed wine. Great quality and flavor that rival with bottled wines and a fun spirit are the milestones of the brand, so the challenge was to create a packaging that reflected both and appealed to a young-adult demographic.

Using geometric shapes, I created a logo that reflects the simplicity and boldness of the packaging. Did you spot the wine bottle hidden in negative space?

Since we were dealing with cubes, what could be better than illustrating a bunch of cubist-styled characters having a party? 

Thank you for watching!

I hope you guys liked it.

-Reno