Alex Berg's profile

ASU Foundation Holiday Card Design

While in school, along with one of my classmates, Diane Mikho, we had clients that we worked with. Of these clients was the Arizona State University Foundation, an organization that helps fundraise for ASU.  The goal of this project is to get people involved with Arizona State University and to fundraise. In a group, a couple of classmates and I used food typography to highlight Arizona State University. We chose places that were reminiscent for the Tempe campus as well as the logo of the school. Which each card we used a different food.


Sweet Greetings

This is a location called Palm Walk on the Tempe campus of ASU. The scene was made out of sugar and was joined with sugar cookies and sugar cubes.
Warmest Wishes

This is another scene at ASU, called A mountain. Each year the incoming freshmen go up the mountain to paint it. We made this out of a hot cocoa mix. It is accompanied with marshmallows and chocolate chips.
Tis the season to be Jelly

This is the logo of Arizona State University out of two different jellies: orange and cranberry. It is accompanied with powdered rosemary.
ASU Foundation Holiday Card Design
Published:

ASU Foundation Holiday Card Design

Published: