Johnny Lee- Johnny Lee is a 3 piece band the shares their love of music by creating unassuming, whimsical melodic songs that have muted tones underlying a feeling of grunge meets fancy. 

The design concept for the brand is based on the namesake, using his signature as the logo and basis for the style. The deliverable design concepts are based on the albums name, Meet me in the middle. The tale that is woven in this album is about compromise and sharing space whether with an intimate partner, parent, child or spirit. The concept will be the juxtaposition of time and space, where connection is made and energy is stirred. There are hidden silhouettes of people in each of the designs. 

The Press Kit, once unfolded, is in the shape of the Initials of the band, JL.